WHY OUR BRAND?
Sustainability
We uphold strict sustainability practices and policies. We also contribute to community programs that plant trees in developing regions. See more below:
Good Manufacturing Practices
Tree Planting
Sustainable Virgin paper

We have partnered with Eden Reforestation Projects and are committed to planting one tree for every four rolls of toilet paper sold into the marketplace. Eden Reforestation Projects contributes to combatting deforestation in third world communities by involving locals to plant trees in conservation areas. As a result, by contributing to our brand you are helping to combat poverty & deforestation in areas that need the most help. To date, Eden Projects have planted 700,000,000 trees around parts of the world that are suffering from significant deforestation. To find out more about Eden and their organisation please visit https://edenprojects.org


Good Manufacturing Practices
Recognition to consistent adherence to good manufacturing practices with respect to the environment, use of raw materials, and energy sources
- ISO 9001:2015
- ISO 14001:2015
- ECNZ (Environmental Choice New Zealand) endorsed by NZ government - www.enviro-choice.org.nz
- GECA (Good Environmental Choice Australia)
- FSC (Forest Stewardship Council) - this works to improve forest management worldwide, and through certification creates an incentive for companies to follow the best social and environmental practices
- All chemicals used are biodegradable, chlorine free, heavy metal free
- Reduced water and energy usage
- 4.238megawatt solar system which generates 6 million kwh per year, avoiding 4,000 tonnes of Co2 (insert solar panel video)
- Manufacturing process implements zero waste processes. Waste paper, pallets, banding/packaging, is all returned to the mill for reuse.
- All packaging is recyclable
- Bio fuel used for boiler systems, replacing the reliance on gas and industrial oil
- Reducing water consumption, via recycling processes and water treatment such as Dissolved Air Floatation and Sedimentation systems, reducing water consumption by 25%

Recycled Qualifications
- Using 100% recycled materials, which consist of 85,000 tonnes of waste paper per year which is recycled. 50% post consumer content
- Each year we recycled 85,000 tonnes of paper. One tone of paper is equivalent to 17 trees, resulting in 1,445,000 trees saved from deforestation per year
- 100% sawdust, wood chips, waste wood from wood processing operations, forest harvesting waste, recycled fibered waste wood sources
Virgin Qualifications
Derived from legally harvested sources, all FSC certified